I was fortunate to sell at a time of great sea change in the romance genre; suddenly heroines were allowed to be portrayed as having rich, fulfilling lives. They didn't need a man for security or self-esteem, but having that one very special man in their lives proved the icing on the cake.
JoAnn RossI've always loved books. My mother told me that before I could talk, I'd babble in my crib as I turned the pages of my little cloth books, apparently telling stories to go along with the pictures.
JoAnn RossI've always found ideas everywhere, but my favorite place is Nordstrom, because of their liberal return policies for those ideas that don't work out.
JoAnn RossWhile the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.
JoAnn Ross