It sometimes becomes difficult to tell when you're even creating a buzz. You know, everything in this game, it so relies on timing that that part is really important, and it's something that everyone tries to pay a lot of attention to.
Joe BuddenI know that I'm kind of a big deal online, but I think that some of that is starting to seep into the streets, and you want to kind of continue to make sure it does that.
Joe Budden