I was surprised by how warm the response was, even among studio heads, who said they really, we do have to do something about glamourization of smoking.
Joe EszterhasI've seen Joe take on many battles, cancer being one of them, and the determination that he has, and he won't stop, he's not going to make one announcement and write one editorial and go away.
Joe EszterhasYou must show how gruesome that death is because if you don't, then you turn into some kind of comic book and pain, then death, doesn't have a consequence, and pain doesn't have a consequence.
Joe Eszterhas