In the olden days, of course, cigarette companies would pay to have their product advertised in movies and to have actors smoke cigarettes.[Ronald Reagan used to do it.]
Joe EszterhasFrom what I've been able to determine, many of our big stars are addicted to tobacco. They want to smoke in movies for the same reason I smoked as I wrote, which is that they think their performance is going to be better.
Joe EszterhasAnd the inner dynamics of Hollywood are like politics. Say you give a script to a group of executives - they all sit around, afraid to voice an opinion, saying nothing, waiting to know what the consensus is. Just like focus groups, opinion polls or a cabinet.
Joe EszterhasI think to put death on screen where it isn't that turns it into comic book time and there I think by desensitizing an audience, you really do open the possibility that someone is going to kill.
Joe Eszterhas