What Hollywood has done through the years is glamorized it even more, made it sexy, made it sensuous, and dwelled on those pleasure aspects, completing ignoring the fact that Hollywood as an industry, was pointing the gun at young people - pointing a gun at them when they were 12 to 14 years.

I'm not suggesting at all that we take away all of the characters' vices. I am suggesting that this particular vice is so insidious, so nefarious, and so deadly that simply by glamorizing it or poisoning our young adults, and I think it's a very separate category, but in no way am I suggesting that we move on from banning smoking in movies to banning drinking, you know, or whatever else we want to do.

There are some young women movie stars who are doing it everywhere, smoking in every movie, sometimes even with placements with a pack of cigarettes.

I've seen Joe take on many battles, cancer being one of them, and the determination that he has, and he won't stop, he's not going to make one announcement and write one editorial and go away.

Before I would view Rob Reiner as this really annoying pest. Every time he'd come on TV or talking about smoking, I found my blood pressure go up. I just met-really met Rob for the first time last week and told him how much I admire him. He's done more than anyone else in the industry.

Fact is we went on to do other things. But we still wanted to do our success like rock'n'roll stars.

I had read too many memoirs that were written after the writer or the director was past his or her prime.