Anyone I think who - that would go through a cancer ward and would see the result of what smoking does, would never, ever think of smoking is sexy again.
Joe EszterhasDon't smoke. Don't kill yourselves. Don't maim yourselves. Tell your friends. Please don't smoke.
Joe EszterhasIf they gave a Nobel Peace Prize for work against big tobacco, not just in the industry, but also with the California tax initiative, he really deserves one.
Joe EszterhasI'm not suggesting at all that we take away all of the characters' vices. I am suggesting that this particular vice is so insidious, so nefarious, and so deadly that simply by glamorizing it or poisoning our young adults, and I think it's a very separate category, but in no way am I suggesting that we move on from banning smoking in movies to banning drinking, you know, or whatever else we want to do.
Joe Eszterhas