Without social networks, you're not the coolest thing on the Christmas list, and you're not getting any bite.

It brought Pittsburgh into the picture of football teams in the National Football League that, ‘OK, you have to deal with us now.’

Going after the QB is like playing king of the mountain. When you get the QB, you're on top of the mountain.

Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win through sheer elbow grease.

Without social networks, you're not the coolest thing on the Christmas list, and you're not getting any bite.

Grassroots organizing tends to be most available to big campaigns, but it's actually most useful to small ones. You can't win a presidential campaign without going on TV, but you can win a local election simply by organizing your community. NationBuilder levels the playing field.

I do play football no-holds-barred. Any edge I can get, I'll take. I'd grab a face mask only in a fit of anger. Uncontrolled anger is damn near insane.