Without social networks, you're not the coolest thing on the Christmas list, and you're not getting any bite.

Causes was founded with the mission of empowering anyone to change the world. Our model is based upon the belief that everyone has the power to have an outsized impact on the world by banding together with other like-minded individuals, taking direct action, and inspiring their friends and their friends' friends to join in.

The way to get people civically engaged, not just during the election but throughout the year, is to tap into Facebook and let them do it with their friends.

Even when I was playing, I never thought much about the individual honors. I wanted to go to the Super Bowl.

Altruism is one of the most fundamentally social impulses, and doing things for others without expecting anything in return is core to what makes us human. This is why, from the day Facebook Platform launched in 2007, Causes has been honored to be one of the most popular applications, with over 140 million users.

Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.

As I and the rest of my Pittsburgh Steelers teammates prepared that week in late December 1974, we knew one thing: The road to the Super Bowl in the AFC went through Oakland. To achieve your dreams as a team, you had to slay the Oakland Raiders. They were the barometer of what it took to be a championship team.