When all is said and done and the e-book is written about politics and the Internet, it is not going to be about the presidential election. It will be about the smaller elections in aggregate that have a huge effect on people's lives.

People can care about changing the world. But what gets them to act is pressure and social reward.

When you win and you don't have anyone to share it with, why win? You have someone to share it with you.

Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.

I was depressed. I was just depressed. I did not want to be a Pittsburgh Steeler because I knew of the record.

If you had told me when I was at high school that one day I would be working for a for-profit company, let alone running one, I would have said you were crazy. But I am interested in how you can empower individuals to make change, and Causes is doing just that.

Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win through sheer elbow grease.