In some ways, it's easier to go from short form to long form than vice versa. I used to make 30 second 'movies,' and I think if I only did long form I would find it difficult to adjust to that short a length. 'I gotta say something in 30 seconds. Forget about it!' There have been directors who have done commercials over the years, but they seem to be the exception.

That's the way it goes with the whole human thing - nobody wants to take a risk. But to be entertaining is not risky, everybody likes to be entertained.

In some ways, it's easier to go from short form to long form than vice versa. I used to make 30 second 'movies,' and I think if I only did long form I would find it difficult to adjust to that short a length. 'I gotta say something in 30 seconds. Forget about it!' There have been directors who have done commercials over the years, but they seem to be the exception.

I consider myself a Chicagoan. I came here to study at the Art Institute in 1951 when I was 18 years old, and I've been here ever since. I still think Chicago is the best city in the country.

It's the 'National Enquirer' for the ad people