I think Google's founders are both a couple of guys with some high ideals which have been to some degree reflected in the way the company has been run in terms of its having a very good workplace and good employee programs, and now that they're going public they want in some ways to be able to ensure that that kind of approach continues. So they've effectively put in place this notion of "Don't Be Evil".
Joel BakanA century and a half after its birth, the modern business corporation, an artificial person made in the image of a human psychopath, now is seeking to remake real people in its image.
Joel BakanBy leveraging their freedom from the bonds of location, corporations could now dictate the economic policy of governments.
Joel BakanQuotes from the Underground is a remarkable resource and must-read for writers, researchers, activists and indeed anyone who embraces progressive values and hopes to rescue politics from corporate control.
Joel Bakan