Plugins can be created to unleash your creativity and break down technical barriers between the artist and his ideas.

The problem you get with most today's drum samples is that when you use them, you sound like everyone else using them.

The current drum sample market isn't offering enough options in terms of how the drums are captured.

Take care of your ears, they're everything!

I'm a firm believer in quality > quantity, and I think it's important to have high standards in any product creation product.

Not only do you need great lyrics, a great message, a great story, great vocals, great chords... you also need great instrumentation, great editing, great sonics, great mixing, and great mastering. It all comes together to make something truly great, and I think each element combines together to create a powerful impact on the consumer.

Music is entertainment, and all the various methods of consumption are out there. Go for what you like, simple as that!