Take care of your ears, they're everything!

Not only do you need great lyrics, a great message, a great story, great vocals, great chords... you also need great instrumentation, great editing, great sonics, great mixing, and great mastering. It all comes together to make something truly great, and I think each element combines together to create a powerful impact on the consumer.

Plugins can be created to unleash your creativity and break down technical barriers between the artist and his ideas.

I'm a firm believer in quality > quantity, and I think it's important to have high standards in any product creation product.

Music is entertainment, and all the various methods of consumption are out there. Go for what you like, simple as that!

I noticed a lot of bands always having a few people in the band being interested in recording and audio production, so I got the idea to create products that would appeal to them. Rather than create tools that only engineers could understand, I designed tools that any musician could use and get instant great sounding results.

The problem you get with most today's drum samples is that when you use them, you sound like everyone else using them.