An easy way to find your own style is to exaggerate yourself a bit and then find a balance.

Everything I do with BLK DNM is more personal than anything I have done before. I've worked hard to go deeper in my true intuition, and therefore I am definitely more pure in my personal taste than ever.

Coming to LA and working with brands connected with celebrity was a very different experience. I thought it was interesting to work with someone like Justin Timberlake and to work with the phenomenon of celebrity in the U.S., and also to take on the challenge of taking a celebrity brand and adding credibility to it.

My first girlfriend, when I was about 18, was a fashion designer, and my sister was a fashion designer as well. I've always been into shopping, and I've always been very aesthetic, in a sense.

I think it's great to use fashion to develop your personality and express who you really are.

For women, I take inspiration from strong women with good aesthetics and integrity, and a little tomboy influence.

An easy way to find your own style is to exaggerate yourself a bit and then find a balance.