The first aim of a good college is not to teach books, but the meaning and purpose of life. Hard study and the learning of books are only a means to this end. We develop power and courage and determination and we go out to achieve Truth, Wisdom and Justice. If we do not come to this, the cost of schooling is wasted.
John B. WatsonThere are... for us no instinctsโwe no longer need the term in psychology. Everything we have been in the habit of calling an 'instinct' today is a result largely of trainingโbelonging to man's learned behavior.
John B. WatsonThe first aim of a good college is not to teach books, but the meaning and purpose of life. Hard study and the learning of books are only a means to this end. We develop power and courage and determination and we go out to achieve Truth, Wisdom and Justice. If we do not come to this, the cost of schooling is wasted.
John B. WatsonThis dogma (the soul) has been present in human psychology from earliest antiquity. No one has ever touched the soul, or has seen one in a test tube, or has in any way come into a relationship with it as he has with the other objects of his daily experience.
John B. WatsonNo one knows just how the idea of a soul or the supernatural started... It probably had its origin in the general laziness of mankind.
John B. WatsonMen are built, not born.... Give me the baby, and I'll make it climb and use its hands in constructing buildings of stone or wood.... I'll make it a thief, a gunman or a dope fiend. The possibilities of shaping in any direction are almost endless.
John B. WatsonGive me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select - doctor, lawyer, artist, merchant-chief and, yes, even beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.
John B. Watson