What is saved in the cinema when it achieves art is a spontaneous continuity with all mankind. It is not an art of the princes or the bourgeoisie. It is popular and vagrant. In the sky of the cinema people learn what they might have been and discover what belongs to them apart from their single lives.
John BergerPublicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream.
John BergerA photograph is a meeting place where the interests of the photographer, the photographed, the viewer and those who are using the photograph are often contradictory. These contradictions both hide and increase the natural ambiguity of the photographic image.
John BergerIf everything that existed were continually being photographed, every photograph would become meaningless.
John Berger