Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
John BergerOne of the fundamental reasons why so many doctors become cynical and disillusioned is precisely because, when the abstract idealism has worn thin, they are uncertain about the value of the actual lives of the patients they are treating. This is not because they are callous or personally inhuman: it is because they live in and accept a society which is incapable of knowing what a human life is worth.
John BergerHistory always constitutes the relation between a present and its past. Consequently fear of the present leads to mystification of the past
John BergerPublicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream.
John Berger[O]ften art has judged the judges, pleaded revenge to the innocent and shown to the future what the past suffered, so that it has never been forgotten. . . .
John BergerWhen he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act. Whenever he looked he saw the labour of existence; and this labour, recognised as such, was what constituted reality for him. (On Vincent Van Gogh)
John Berger