If it is hard to imagine that 20% of losses on the stock market, you should never participate
John C. BogleRely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance.
John C. BogleIn the long run, investing is not about markets at all. Investing is about enjoying the returns earned by businesses.
John C. BogleThomas Aquinas defined the human soul as the core of our being, and the power that brings our characteristics into unity so the soul of capitalism - in its own temporal world as contrasted to the spiritual world of human beings - is what defines the core of the system and the factors that unify to produce the wonderful world that we are blessed to live in.
John C. Bogle