Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.

Sometimes your worst competitors are the ones which are dying because they do stupid things.

People are much more important than superficial environments.

E-mails are the cancer of modern business.

I saw that e-mail was insidiously invading Phones 4u so I banned it immediately.

I believe in workers rights when people are doing a good job. If somebody needs support I am always there, but if they're taking the piss, I am hard on them.

As the years passed, and I was nine, 10, 11 years old, it became obvious I was going to start up a business of some sort.