If you sell to the rich, you will become poor. If you sell to the poor, you can become rich. It is easier to get one peso from a million poor people than to get one million from one rich person.

Sun Cellular is the biggest investment in my business career.

Success is not necessarily about connections, or cutting corners, or chamba - the three Cs of bad business. Call it trite, but believe me: success can be achieved through hard work, frugality, integrity, responsiveness to change, and most of all, boldness to dream.

Do what is right... do it with honesty and vigor. Be creative - thats important. Dont follow what other people are doing.

Whether it's difficult or not, there will be a few people who are outstanding, who will rise above the rest.

Everything involves a risk. No risk, no reward.

Choose to be entrepreneur because then YOU create value. Choose to be an entrepreneur because the products, services, and jobs you create then become the lifeblood of our nation. But most of all, choose to be an entrepreneur because then you desire a life of adventure, endless challenge, and the opportunity to be your BEST SELF.