If you sell to the rich, you will become poor. If you sell to the poor, you can become rich. It is easier to get one peso from a million poor people than to get one million from one rich person.

Whether it's difficult or not, there will be a few people who are outstanding, who will rise above the rest.

Sun Cellular is the biggest investment in my business career.

You have to love your work. You have to save money instead of spending all of it. Look for areas you can compete in. Work damn hard. Most importantly, you have to love it.

You've got to be frugal. If you want to make one peso and you spent two, you'll never make it. You must be very stupid if you don't know what you should save on.

Managers will work for a salary. Entrepreneurs create new businesses. Many people have capital, but instead of making money for business they build houses for rent. It's easy money to collect rental.

Success is not necessarily about connections, or cutting corners, or chamba - the three Cs of bad business. Call it trite, but believe me: success can be achieved through hard work, frugality, integrity, responsiveness to change, and most of all, boldness to dream.