When we're talking about the transformation, we can add in the 25 pounds I've gained - I've been eating my way through the wireless industry.

I went, and my first interview was with René Obermann, who was the CEO of Deutsche Telekom at the time - wonderful guy. And right after hello, I told him that it was my opinion that he could only fail one way in the US. I said, "Do exactly what you're doing - nothing."

If you go back in my career, you'll find I've always been a lead-from-the-front people-manager guy. I've always been outspoken. I've always attempted to break the mold. My advice to myself, then, would be to go all in on it. The world doesn't need another cookie-cutter business-school leader. The world needs somebody to stick out and be loud and proud.

When we're talking about the transformation, we can add in the 25 pounds I've gained - I've been eating my way through the wireless industry.

I've given my email address to all 3,000 T-Mobile stores. Serious customer escalations come directly to me. Customers get a kick out of me responding to them, and the employees do, too.

I tell employee of T-Mobile, "Listen, if some of this doesn't make sense to you, what should make sense is the reason I'm telling you - I respect you as an owner and as a partner and I'm going to tell you this all the time. Feel free to tune out."

We did start with a simple manifesto, as we called it, which was a description of what we were about, and it was the Un-carrier. It was about finding and solving customer pain points in an attempt to fix a stupid, broken, arrogant industry. It was something we felt passionate about. It was our goal to make changes and have the industry make the same ones.