If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
John KaoObviously businesses do not operate like an artists' commune. Business involves deploying finite resources to achieve goals in a competitive environment to make money. That is something creative people understand.
John KaoImprovisation in the jazz sense - like the business sense - is not formless. It is built on a skill set. Jazz, for example, involves selecting a tune.
John KaoConducting a creativity audit can be very illuminating because it can tell you how the process is working internally and against the competition.
John Kao