I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.
John KatzmanYou still remember your SAT scores. And everybody else does too. Everybody's forgotten everything about themselves, everything else about high school. They remember their SAT scores.
John KatzmanI studied to be an architect. And I find tremendous similarities between building a company and the design process. Businesses have to do their planning on the fly in a fashion similar to an architect sketching.
John KatzmanThe Internet rewards scale; by trading higher up-front costs for lower marginal cost, market leaders can invest in better technology and service. As a result, there is nothing online that is both great in quality and small in scale. Amazon wasn't originally a better bookstore than the small shops we mourn, but it is now.
John KatzmanTraditionally, universities have seen size as potentially dilutive to quality. If you doubled the size of campus and faculty, most would argue that you would make it a less compelling school. However, online schools will be as good as their classroom peers only if they are large enough to afford a substantial and ongoing investment.
John Katzman