I am worried about our tendency to over invest in things and under invest in people.

In any great organization it is far, far safer to be wrong with the majority than to be right alone.

Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to satisfy them. But the case cannot stand if it is the process of satisfying wants that create the wants.

A person buying ordinary products in a supermarket is in touch with his deepest emotions.

A nuclear war does not defend a country and it does not defend a system. I've put it the same way many times; not even the most accomplished ideologue will be able to tell the difference between the ashes of capitalism and the ashes of communism.

We live surrounded by a systematic appeal to a dream world which all mature, scientific reality would reject. We, quite literally, advertise our commitment to immaturity, mendacity and profound gullibility. It is as the hallmark of the culture. And it is justified as being economically indispensable.

It is almost as important to know what is not serious as to know what is.