People are the common denominator of progress; no improvement is possible with unimproved people.
John Kenneth GalbraithOver the span of man's history, although a phenomenal amount of education, persuasion, indoctrination and incantation have been devoted to the effort, ordinary people have never been quite persuaded that toil is as agreeable as its alternatives. Thus to take increased well-being partly in the form of more goods and partly in the form of more leisure is unquestionably rational.
John Kenneth GalbraithTotal physical and mental inertia are highly agreeable, much more so than we allow ourselves to imagine. A beach not only permits such inertia but enforces it, thus neatly eliminating all problems of guilt. It is now the only place in our overly active world that does.
John Kenneth GalbraithThere is an insistent tendency among serious social scientists to think of any institution which features rhymed and singing commercials, intense and lachrymose voices urging highly improbable enjoyment, caricatures of the human esophagus in normal and impaired operation, and which hints implausibly at opportunities for antiseptic seduction as inherently trivial. This is a great mistake. The industrial system is profoundly dependent on commercial television and could not exist in its present form without it.
John Kenneth GalbraithMr. David Stockman has said that supply-side economics was merely a cover for the trickle-down approach to economic policy โ what an older and less elegant generation called the horse-and-sparrow theory: If you feed the horse enough oats, some will pass through to the road for the sparrows.
John Kenneth Galbraith