We are becoming the servants in thought, as in action of the machine we have created to serve us.

Over the span of man's history, although a phenomenal amount of education, persuasion, indoctrination and incantation have been devoted to the effort, ordinary people have never been quite persuaded that toil is as agreeable as its alternatives. Thus to take increased well-being partly in the form of more goods and partly in the form of more leisure is unquestionably rational.

Increasingly in recent times we have come first to identify the remedy that is most agreeable, most convenient, most in accord with major pecuniary or political interest, the one that reflects our available faculty for action; then we move from the remedy so available or desired back to a cause to which that remedy is relevant.

The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

The accepted ideas of any period are singularly those that serve the dominant economic interest...What economists believe and teach, whether in the United States or in the Soviet Union, is rarely hostile to the institutions - the private business enterprise, the Communist Party - that reflect the dominant economic power. Not to notice this takes effort, although many succeed.

The huge capacity to purchase submission that goes with any large sum of money, well, this we have. This is a power of which we should all be aware.

It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.