Tony Awards boost Broadway attendance and sell the shows on the road. They're the sugar to swat the fly. If you needed more explanation for the yearly ballyhoo, in the metropolitan areas where a Broadway show plays, the local economy is boosted by three and a half times the gross ticket sales. So when we're talking Tonys, we're talking moolah.
John LahrAccustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence.
John LahrIn Britain, the theatre has traditionally been where the public goes to think about its past and debate its future. The formation of the National Theatre, at the Old Vic, near the South Bank, in 1963, institutionalized the symbolic importance of drama by giving it both a building and state funding.
John Lahr