You always want to do something different. I enjoy the process. I like making movies, and it's increasingly hard to find a movie you'd want to make.

Anytime something makes money, no matter how outré, it's instantly mainstream. A good example is rock 'n' roll. When rock 'n' roll was first played to a wide audience it was considered the devil's music.

But what's interesting is now - and not only in horror, but across the board - the studios basically only make B pictures with A budgets. That's the biggest difference.

The pedigree's pretty high. For people who are really scary movie fans, this is nirvana. If you're in the mood to get scared, just watch this every week. It'll creep you out.

Because of the cumbersome nature of filmmaking, it's only recently that it has become available to the masses, with digital equipment and laptop computers. You can now actually make a pretty serviceable movie for very little money by yourself.

They sought out rap music to attack, but you don't hear that anymore because it made too much money. They use Che Guevara to sell soft drinks. If something comes out that is radical and it's successful, then it's no longer radical. It's co-opted.

I grew up in Los Angeles, and I've made movies all over the world... I've been in New York, Norway, Chicago, Pittsburgh, Philadelphia, London - I've been in all these cities, shooting away in the winter, thinking, 'People who choose to live here are insane.