The hardest thing to get is true emotion. I always believe you need to earn that with the audience. You can't just tell them ok, be sad now. Humor, you can add. Even to the last minute you can be adding little bits of humor. But the true earned emotion is something that you really have to craft.
John LasseterI quickly realized that this medium had a lot to offer someone like me. To do Disney-quality hand-drawn cartoons, you have to be a master of two art forms. Seriously, you have to be able to draw like a Leonardo da Vinci or a Michelangelo. But also you have to know movement and timing and control that through 24 frames a second.
John LasseterDisney Infinity gives you the ability to be creative in a way that nobody's ever seen before.
John LasseterWhat's fun about the story development at Pixar is it's a journey. You don't just write a script and then that's the movie you make. It's just constant evolution and being open to that and that collaboration with the voice actors and with the artists and animators at Pixar.
John LasseterNever in the history of cinema has a medium entertained an audience. It's what you do with the medium.
John Lasseter