The hardest thing to get is true emotion. I always believe you need to earn that with the audience. You can't just tell them ok, be sad now. Humor, you can add. Even to the last minute you can be adding little bits of humor. But the true earned emotion is something that you really have to craft.

Every technology that comes into filmmaking is first a gimmick. Think about sound with 'The Jazz Singer' or the first colour or surround sound - it takes a while for filmmakers to understand how to use it.

Animation is the one type of movie that really does play for the entire audience. Our challenge is to make stories that connect for kids and adults.

One of the fun things about play is making up stories.

I worry about kids today not having time to build a tree house or ride a bike or go fishing. I worry that life is getting faster and faster.

It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.

If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.