The hardest thing to get is true emotion. I always believe you need to earn that with the audience. You can't just tell them ok, be sad now. Humor, you can add. Even to the last minute you can be adding little bits of humor. But the true earned emotion is something that you really have to craft.
John LasseterYou make a movie to entertain audiences. That's why you make a movie. The product sales is because people love the characters, and to me, that is a testament to how our movie has become so ingrained in family's homes all around the world and that's why I make movies.
John LasseterHumor is the easiest to achieve; the 'heart' is always the toughest, because you can't tell people to feel a certain way.
John LasseterThere is such amazing talent at Disney. My job is 100% creative, and I am very excited to creatively lead them.
John Lasseter