In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
John LockeMan is not permitted without censure to follow his own thoughts in the search of truth, when they lead him ever so little out of the common road.
John LockeAnger is uneasiness or discomposure of the mind upon the receipt of any injury, with a present purpose of revenge
John LockeReason, if consulted with, would advise, that their children's time should be spent in acquiring what might be useful to them when they come to be men, rather than to have their heads stuff'd with a deal of trash, a great part whereof they usually never do ('tis certain they never need to) think on again as long as they live: and so much of it as does stick by them they are only the worse for.
John Locke