In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
John LockeHence it is a mistake to think, that the supreme or legislative power of any common-wealth, can do what it will, and dispose of the estates of the subject arbitrarily, or take any part of them at pleasure.
John Locke[H]e that thinks absolute power purifies men's blood, and corrects the baseness of human nature, need read the history of this, or any other age, to be convinced to the contrary.
John Locke