In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
John LockeThirdly, the supreme power cannot take from any man any part of his property without his own consent: for the preservation of property being the end of government, and that for which men enter into society, it necessarily supposes and requires, that the people should have property, without which they must be supposed to lose that, by entering into society, which was the end for which they entered into it; too gross an absurdity for any man to own.
John LockeIt is of great use to the sailor to know the length of his line, though he cannot with it fathom all the depths of the ocean.
John LockeI find every sect, as far as reason will help them, make use of it gladly: and where it fails them, they cry out, It is a matter of faith, and above reason.
John Locke