He that judges without informing himself to the utmost that he is capable, cannot acquit himself of judging amiss
John LockeIn my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
John LockeThe least and most imperceptible impressions received in our infancy have consequences very important and of long duration.
John LockeThus the law of nature stands as an eternal rule to all men, legislators as well as others. The rules that they make for other mens actions, must, as well as their own and other mens actions, be conformable to the law of nature, i.e. to the will of God, of which that is a declaration, and the fundamental law of nature being the preservation of mankind, no human sanction can be good, or valid against it.
John Locke