Understanding like the eye; whilst it makes us see and perceive all things, takes no notice of itself; and it requires art and pains to set it at a distance and make it its own subject.
John LockeCuriosity in children ... is but an appetite after knowledge and therefore ought to be encouraged in them, not only as a good sign, but as the great instrument nature has provided to remove that ignorance they were born with and which, without this busy inquisitiveness, will make them dull and useless creatures.
John LockeNow, I appeal to the consciences of those that persecute, torment, destroy, and kill other men upon pretence of religion, whether they do it out of friendship and kindness towards them or no? I say, if all this be done merely to make men Christians and procure their salvation, why then do they suffer whoredom, fraud, malice and such-like enormities, which (according to the Apostle) manifestly relish of heathenish corruption, to predominate so much and abound amongst their flocks and people?
John LockeIn my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
John Locke