The great question which, in all ages, has disturbed mankind, and brought on them the greatest part of their mischiefs ... has been, not whether be power in the world, nor whence it came, but who should have it.
John LockeIn my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
John LockeThere cannot any one moral rule be proposed whereof a man may not justly demand a reason.
John Locke