The right remedy for the trade cycle is not to be found in abolishing booms and thus keeping us permanently in a semi-slump; but in abolishing slumps and thus keeping us permanently in a quasi-boom.
John Maynard KeynesThe central principle of investment is to go contrary to the general opinion, on the grounds that if everyone agreed about its merits, the investment is inevitably too dear and therefore unattractive.
John Maynard KeynesI feel no shame at being found still owning a share when the bottom of the market comesโฆI would go much further than that. I should say that it is from time to time the duty of a serious investor to accept the depreciation of his holdings with equanimity and without reproaching himself. โฆ An investorโฆshould be aiming primarily at long-period results, and should be solely judged by these.
John Maynard Keynes