Investing is an activity of forecasting the yield over the life of the asset; speculation is the activity of forecasting the psychology of the market.
John Maynard KeynesOne's knowledge and experience are definitely limited and there are seldom more than two or three enterprises at any given time in which I personally feel myself entitled to put full confidence.
John Maynard KeynesAs time goes on, I get more and more convinced that the right method of investment is to put fairly large sums into enterprises which one thinks one knows something about and in the management of which one thoroughly believes.
John Maynard Keynes