The most essential thing for us was to get the business model right, then put the world-class technology under it to support it. At Merrill, that meant not doing what people expected.

Innovation is not the exclusive province of New Economy companies.

The most essential thing for us was to get the business model right, then put the world-class technology under it to support it. At Merrill, that meant not doing what people expected.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.