I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

You're about to walk on stage and play together for the next few hours so you want to feel connected and make sure that everyone is in the same head space; a good head space.

When I think of a lot of the players I admire, they could always play their parts without hiding behind distortion and sustain. Put the time in. Hear your mistakes. Yeah, it sucks, it's humbling, it makes you want to throw the guitar out the window. But if you work on your mistakes, they'll eventually go away, and you'll become a strong player.

It's probably no coincidence with the internet and social media and the word being able to spread beyond the radio, where fans can go and talk and congregate and trade stories and a band could communicate news very quickly and in a worldwide basis. I'm sure that's helped in bringing in this case us to more of the forefront of peoples attention.

You might be able to get a certain sound, and in the studio you certainly look at things under a microscope a lot more. You might hear more warmth out of a thicker string gauge. But in the practical world, like with us, we're playing An Evening With... so it's three hours of music, and our music is pretty challenging as far as the technical aspect. And I found after awhile that I was killing myself.

When we make those guitars we make tons of prototypes, I have all those. And once a guitar has come out there's all different versions and colours and woods and I have all those. There's hundreds of them.

We have a storage close by where I live, that's very organised. My guitar tech, Matty organised it all, labeled everything.