Meanwhile, the chemical industry has mounted an aggressive campaign to discredit organic food. And without the knowledge or consent of most Americans, two-thirds of the products on our supermarket shelves now contain genetically engineered ingredients.

Animals do not ‘give’ their life to us, as the sugar-coated lie would have it. No, we take their lives. They struggle and fight to the last breath, just as we would do if we were in their place.

A reduction in meat consumption is the most powerful single act that you can take to halt the destruction of our environment and preserve our natural resources.

It takes 16 lbs of grain to make 1 lb of beef. It takes 1 lb of grain to make 1 lb of bread. So, how many more plants are you eating if you eat a pound of beef? Secondly, I've harvested cabbages and pulled up carrots out of the ground and I've been in slaughter-houses and seen the animals have their brains bashed out with sledgehammers and their throats cut - the experiences are not comparable.

It is increasingly obvious that environmentally sustainable solutions to world hunger can only emerge as people eat more plant foods and fewer animal products. To me it is deeply moving that the same food choices that give us the best chance to eliminate world hunger are also those that take the least toll on the environment, contribute the most to our long-term health, are the safest, and are also, far and away, the most compassionate towards our fellow creatures.

I believe that eating simple food in a healthy body with a clean conscience is more pleasurable, and infinitely more satisfying, then eating decadent food that makes you and your world ill.

Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.