The general nature of the speech act fallacy can be stated as follows, using "good" as our example. Calling something good is characteristically praising or commending or recommending it, etc. But it is a fallacy to infer from this that the meaning of "good" is explained by saying it is used to perform the act of commendation.
John SearleAn utterance can have Intentionality, just as a belief has Intentionality, but whereas the Intentionality of the belief is intrinsic the Intentionality of the utterance is derived.
John SearleWhere questions of style and exposition are concerned I try to follow a simple maxim: if you can't say it clearly you don't understand it yourself.
John Searle