The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.

Processes don't do work, people do

People need to know more than what a piece of information means. They also need to know how the information matters.

The technologies that will be most successful will resonate with human behaviour instead of working against it. In fact, to solve the problems of delivering and assimilating new technology into the workplace, we must look to the way humans act and react. In the last 20 years, US industry has invested more than $1 trillion in technology, but has realised little improvement in the efficiency of its knowledge workers ­ and virtually none in their effectiveness. If we could solve the problems of the assimilation of new technology, the potential would be enormous.

If I ain't learning, it ain't fun.

The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.

The most important invention that will come out of the corporate research lab in the future will be the corporation itself.