The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.

People need to know more than what a piece of information means. They also need to know how the information matters.

Conversation is a catalyst for innovation

The job of leadership today is not just to make money, it's to make meaning.

The harder you fight to hold on to specific assumptions, the more likely there's gold in letting go of them.

The most important invention that will come out of the corporate research lab in the future will be the corporation itself.

It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes its power and possibility. Instead of pouring knowledge into people's heads, you need to help them grind anew set of eyeglasses so they can see the world in a new way.