A man who tells secrets or stories must think of who is hearing or reading, for a story has as many versions as it has readers. Everyone takes what he wants or can from it and thus changes it to his measure. Some pick out parts and reject the rest, some strain the story through their mesh of prejudice, some paint it with their own delight. A story must have some points of contact with the reader to make him feel at home in it. Only then can he accept wonders.
John SteinbeckMen really need sea-monsters in their personal oceans. An ocean without its unnamed monsters would be like a completely dreamless sleep.
John SteinbeckThe design of a book is the pattern of a reality controlled and shaped by the mind of the writer. This is completely understood about poetry or fiction, but it is too seldom realized about books of fact. And yet the impulse which drives a man to poetry will send another man into the tide pools and force him to try to report what he finds there.... It would be good to know the impulse truly, not to be confused by the 'services to science' platitudes or the other little mazes into which we entice our minds so that they will not know what we are doing.
John Steinbeck