You imagine a reader and try to keep the reader interested. That's storytelling. You also hope to reward the reader with a sense of a completed design, that somebody is in charge, and that while life is pointless, the book isn't pointless. The author knows where he is going. That's form.
John UpdikeBeing a divorcee in a small town is a little like playing Monopoly; eventually you land on all the properties.
John Updike