You imagine a reader and try to keep the reader interested. That's storytelling. You also hope to reward the reader with a sense of a completed design, that somebody is in charge, and that while life is pointless, the book isn't pointless. The author knows where he is going. That's form.
John UpdikeLet us not mock God with metaphor, Analogy, sidestepping, transcendence; Making of the event a parable, a sign painted in the Faded credulity of earlier ages: Let us walk through the door.
John UpdikeWhat you haven't done by thirty you're not likely to do. What you have done you'll do lots more.
John Updike