What seems to sell books is good word-of-mouth, not promotion tours. I'm too old to believe that media promotion of a book really matters. What matters is how it will look 100 years from now, not how many copies are sold.
John UpdikeIn general, the churches, visited by me often on weekdays... bore for me the same relation to God that billboards did to Coca-Cola; they promoted thirst without quenching it.
John UpdikeIn fact we do not try to picture the afterlife, nor is it our selves in our nervous tics and optical flecks that we wish to perpetuate; it is the self as the window on the world that we can't bear to thinkof shutting. My mind when I was a boy of ten or eleven sent up its silent scream at the thought of future aeons -- at the thought of the cosmic party going on without me. The yearning for an afterlife is the opposite of selfish: it is love and praise of the world that we are privileged, in this complex interval of light, to witness and experience.
John Updike