The challenge is the culture. You have to have a vision for the BBC-it can't merely be that it's big and has a place in the market.
Jonathan DimblebyIt's absolutely fine to think of new ways of doing things, and I'm not just asking for the traditional reporter to look into our living rooms night after night.
Jonathan DimblebyI honestly believe that TV generally is obsessed with the ratings battle to the point of cutting its own throat.
Jonathan Dimbleby