You can see the rider serving the elephant when people are morally dumbfounded. They have strong gut feelings about what is right and wrong, and they struggle to construct post hoc justifications for those feelings. Even when the servant (reasoning) comes back empty-handed, the master (intuition) doesn't change his judgment.
Jonathan HaidtLiberals and conservatives are opponents in the most literal sense, each using the myth of pure evil to demonize the other side and unite there own.
Jonathan HaidtIf you grow up in a WEIRD society, you become so well educated in the ethic of autonomy that you can detect oppression and inequality even where the apparent victims see nothing wrong.
Jonathan HaidtIn real life, however, you don't react to what someone did; you react only to what you think she did, and the gap between action and perception is bridged by the art of impression management. If life itself is but what you deem it, then why not focus your efforts on persuading others to believe that you are a virtuous and trustworthy cooperator?
Jonathan Haidt