Human thinking depends on metaphor. We understand new and complex things in relation to the things we already know... once you pick a metaphor it will guide your thinking.
Jonathan HaidtYou can’t make a dog happy by forcibly wagging its tail. And you can’t change people’s minds by utterly refuting their arguments.
Jonathan HaidtIf you think that moral reasoning is something we do to figure out the truth, you’ll be constantly frustrated by how foolish, biased, and illogical people become when they disagree with you.
Jonathan Haidt