You can see the rider serving the elephant when people are morally dumbfounded. They have strong gut feelings about what is right and wrong, and they struggle to construct post hoc justifications for those feelings. Even when the servant (reasoning) comes back empty-handed, the master (intuition) doesn't change his judgment.

Happiness doesn't come from getting what you want. It doesn't come from within, either. Happiness comes from *between*--from finding the right relationship between yourself and others, between yourself and your work, and between yourself and something larger than yourself.

Once you understand the power of stimulus control, you can use it to your advantage by changing the stimuli in your environment and avoiding undesirable ones; or, if that's not possible, by filling your consciousness with thoughts about their less tempting aspects.

If you have a personality predisposed to liberalism, you might gravitate more to the artsy crowd or the anti-establishment crowd. And then those peers will affect you, and they will give you values, and you will copy them.

Scandal is great entertainment because it allows people to feel contempt, a moral emotion that gives feeling of moral superiority while asking nothing in return.

Most of our social nature is like that of other primates - we're mostly out for ourselves.

I think of myself as a social scientist. In order to get hired and to get promoted, we're forced to declare a disciplinary and sub-disciplinary specialty, so I am a psychologist and I am a social psychologist within that. But I think the exciting thing is to think about the social sciences in general and the nature of society. It's one of the hardest things to think about, because our brains aren't designed to think about these emergent entities. We're not good at it.