Language is never fully trustworthy, but when it comes to eating animals, words are as often used to misdirect and camouflage as they are to communicate. Some words, like veal, help us forget what we are actually talking about. Some, like free-range, can mislead those whose consciences seek clarification. Some, like happy, mean the opposite of what they would seem. And some, like natural, mean next to nothing.
Jonathan Safran FoerI do think ordinariness is, in a way, the enemy, but not ordinariness as the opposite of flamboyance.
Jonathan Safran FoerImagine being served a plate of sushi. But this plate also holds all of the animals that were killed for your serving of sushi. The plate might have to be five feet across.
Jonathan Safran Foer